Following up my results from the ‘Teaser Trailer’ survey, I found that a lot of people are interested in the genre of horror, and watch them quite often. My results came back from both males and females and this is an advantage as the sample can be generalized to more people. The age range was mainly 15-18 years, which is the typical age rating given out for most horror films and this would help towards my target audience. 73% of the respondents said that they enjoy horror films. There were a range of different horror films named when the respondents were asked to name their favorite ones from The Conjuring, Insidious, The Ring, The Grudge, Paranormal Activity and The Unborn. The main reason as to why the audience enjoy horror films is because of the lighting, the sound and the thrill. The locations people enjoy to see are mainly graveyards and dark rooms. 100% of respondents said that they enjoy silence in horror films as it creates suspense. 90% said that they find teaser trailers very effective for horror films. To help a little more with some extra research we looked at the BFI statistical year book of 2013 (http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-statistical-yearbook-2013.pdf). This gave as additional information on
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