Title development: production

I had decided to do something simpler for the titles in the middle of the the trailer as this is a convention many other trailers seem to follow, take for example, the Conjuring;

at first where the narrative was being set up, and all the horrific/scary events had taken place in the past, the titles were very simple, with just a plain serif font on a black background, and the font was positioned near the top left.This simplicity may have been used to help establish the historical context and add to the idea of it being 'based on a true story'.Once the narrative is established and the the horrific events start in the 'present' the titles also change, and become more animated, with the grunge texture starting to peel and crack through the background, the text now has sans serif font that's in the center of the frame.

The title of the name of the film 'the conjuring' also has a light effect across the text to make it stand out from the rest of the titles and fonts. This is what I decided to replicate in my trailer, by using no light effects in the titles for the middle of my trailer, but using the light and shadow effects with the last titles for 'Annabelle' and 'coming soon'. For the titles in the middle of my trailer, I decided to maintain a house style by using the same font and the same texture in the background, however, instead of having the light and shadow, I decided to have the text subtly scale the text so that it grown slightly in size.



from the makers of 2 from Media @ St. Bons on Vimeo.


this winter she will not sleep from Media @ St. Bons on Vimeo.